Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections

DCD NYC: Google says industry should pool resources to green data centers

  • Print
  • Share
  • Comment
  • Save

Google has one of the largest but also one of the greenest data center infrastructures among the world’s companies. While it’s easy to brush this fact off by saying Google can do it because it has the resources and the scale that’s necessary, it does not mean smaller companies are powerless to make a meaningful dent in the industry’s impact on the environment.

This is according to Joe Kava, senior director of data centers at Google. During his keynote address at the DatacenterDynamics conference in New York City Tuesday, Kava called on the data center industry to band together to make wholesale changes to the way its energy use is affecting the planet.

He said this in the context of a presentation about Google’s approach to stimulating more sustainable energy sources to contribute to the overall energy supply. “If we can increase [clean-energy] content on that local grid, then we by extension are greening our data centers.” he said.

Google’s method to “green” the grid is called Power Purchase Agreements. The company guarantees a renewable-energy developer that it will buy 100% of their future project – such as a wind farm – for 20 years. Google has to buy the energy from the local grid that feeds power to one of its data centers.

This way, the developer has assurance that their project will not lose money and realizes its full value because Google also buys green-energy credits attached to the energy they commit to buying from the developer.

Green-power purchases are only one element of Google’s strategy to run a 100% “carbon free” data center infrastructure. Google has been completely carbon-neutral since 2007, Kava said. The other two main elements of the strategy are energy efficiency and carbon offsets.

A large scale power-purchase agreement is obviously an expensive endeavor only the likes of Google can afford. With a syndicate of companies entering such a power purchase agreement, this becomes a reality for smaller players, Kava said.

Today, clean energy is more expensive than traditional coal- or gas-generated energy. Google admits that its system results in some net loss. Kava, however, says this reality is not going to remain.

“I’m betting that [traditional] energy prices are going to go up,” he said. “In time … this is going to be a wise business decision as well as a wise environmental decision.”

Related images

  • Joe Kava, senior director of data centers, Google

Have your say

Please view our terms and conditions before submitting your comment.

required
required
required
required
required
  • Print
  • Share
  • Comment
  • Save

Webinars

  • Do Industry Standards Hold Back Data Centre Innovation?

    Thu, 11 Jun 2015 14:00:00

    Upgrading legacy data centres to handle ever-increasing social media, mobile, big data and Cloud workloads requires significant investment. Yet over 70% of managers are being asked to deliver future-ready infrastructure with reduced budgets. But what if you could square the circle: optimise your centre’s design beyond industry standards by incorporating the latest innovations, while achieving a significant increase in efficiency and still maintaining the required availability?

  • The CFD Myth – Why There Are No Real-Time Computational Fluid Dynamics?

    Wed, 20 May 2015 14:00:00

    The rise of processing power and steady development of supercomputers have allowed Computational Fluid Dynamics (CFD) to grow out of all recognition. But how has this affected the Data Center market – particularly in respect to cooling systems? The ideal DCIM system offers CFD capability as part of its core solution (rather than as an external application), fed by real-time monitoring information to allow for continuous improvements and validation of your cooling strategy and air handling choices. Join DCIM expert Philippe Heim and leading heat transfer authority Remi Duquette for this free webinar, as they discuss: •Benefits of a single data model for asset management •Challenges of real-time monitoring •Some of the issues in CFD simulation, and possible solutions •How CFD can have a direct, positive impact on your bottom line Note: All attendees will have access to a free copy of the latest Siemens White Paper: "Using CFD for Optimal Thermal Management and Cooling Design in Data Centers".

  • Prioritising public sector data centre energy efficiency: approach and impacts

    Wed, 20 May 2015 11:30:00

    The University of St Andrews was founded in 1413 and is in the top 100 Universities in the world and is one of the leading research universities in the UK.

  • A pPUE approaching 1- Fact or Fiction?

    Tue, 5 May 2015 14:00:00

    Rittal’s presentation focuses on the biggest challenge facing data centre infrastructures: efficient cooling. The presentation outlines the latest technology for rack, row, and room cooling. The focus is on room cooling with rear door heat exchangers (RHx)

  • APAC - “I Heard It Through the Grapevine” – Managing Data Center Risk

    Wed, 29 Apr 2015 05:00:00

    Join this webinar to understand how to minimize the risk to your organization and learn more about Anixter’s unique approach.

More link