Cookies

 

This page explains what cookies are, how we use them on the websites of DatacenterDynamics and your options for controlling them.
 

Please note:

  • Not all the cookies listed here will necessarily be used on each website
  • We will display our triangular red cookie prompt once when you visit each of our sites. If you send us a request as explained in the table below, this will apply to your use of all our sites so you only need to make one request.

 

What are cookies?

Cookies are pieces of information which include a unique reference code that a website transfers to your device to store and sometimes track information about you. A number of cookies we use last only for the duration of your web session (“session cookies”) and expire when you close your browser. Other cookies are used, for example, to remember you when you return to the site and will last for longer (“persistent cookies”). Cookies cannot be used to run programs or deliver viruses to your computer. They are uniquely assigned to your device and are sent back to the originating website on each subsequent visit (if they last longer than a web session) or to another website that recognises that cookie.

Some of the cookies used by our sites are set by us, and some are set by third parties who are delivering services (such as interest based advertising and web analytics) on our behalf.

 

What do we use cookies for?

Some cookies are essential to enable you to move around the website and use its features, such as accessing secure areas of the website or areas with paid-for content. Without these cookies, services you have asked for, like shopping baskets, cannot be provided. Because such cookies are essential for using a site, these cookies cannot be turned off without severely affecting your use of the website.

Other cookies perform various functions, as the table below explains, together with your options for controlling them.

Some cookies may also be controlled by using your web browser settings. Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set.

You can also learn more about cookies in general by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser.

For more general information about online behavioural (interest based) advertising and how it uses cookies, you may wish to visit www.youronlinechoices.eu

 

 

The cookies we use on our website:

 

Activity logging

 

  • PHPSESSID titled SESS337d146d81bbb2d25cb0abd371a04c89
  • A session cookie - used to keep track of when your session is started/ended.
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  • OAID
    A persistent cookie - used to track banner click activity for analytical purposes.
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  • OX-plg
  • A cookie that helps us remember which video formats your system support.
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  • has-Js
  • A cookie that helps us remember if you have JavaScript enabled or not.

 

Third party cookies

 

Analytics

 

We use Google Analytics tracking cookies to collect anonymous traffic data about your use of this website.

This information is stored by Google and subject to their privacy policy, which can be viewed here: http://www.google.com/privacy.html.

Google Analytics collects information such as pages you visit on this site, the browser and operating system you use and time spent viewing pages.

The purpose of this information is to help us improve the site for future visitors.

The following cookies are set by Google Analyitcs:

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  • __utma Cookie
    A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
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  • __utmb Cookie & __utmc Cookies
    These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.
  • Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
  • This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.
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  • __utmz Cookie
    Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.
  • This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

 

Ad Serving

We use OpenX to serve our ads. The cookies accompanying the ads allow them to monitor the effectiveness of the ads (e.g. by using statistical analysis cookies) and make the ads more relevant to you.

The OpenX Market uses cookies to uniquely identify a browser, which gives Market advertisers the ability to show targeted ads that are relevant to you. If you would prefer us not to store a unique cookie in your browser, you may opt out below. Note that by opting out, you still will receive advertising from the OpenX Market when you visit member websites - it just will not be targeted to you. For more information, please review the OpenX Market Privacy Principles at http://www.openx.com/about/privacy-policy.