Data center storage vendor Avere Systems has raised $20m in venture capital to further its pioneering of new hybrid storage techniques. The new advance brings the total invested in the new invention to $72m.

The vendor has developed techniques to help data centers handle workloads more efficiently. The latest series of series D funding is aimed at funding reseller and system integrator channels to bring the finished product to the data center market.

Avere, whose products aim to make different storage technologies complement each other, claims it can create economies through getting the best out of each discipline.

Among the multiple storage techniques that it aims to harmonise are random access memory (RAM), solid state drive (SSD), serial attached SCSI (SAS) and serial advanced technology attachment (SATA). Avere’s invention, it claims, can overcome the weaknesses of some types of media and play to the strengths of each technology as often as possible.

The encumbent technology in data centers is not going anywhere because the operators have sunk far too much money in it to ditch it now, so technology vendors need to work around the problem, argued Avere Systems’ CEO Ron Bianchini.

Ron Bianchini, President and CEO of Avere Systems said: "The reality for 99% of enterprises is they will operate increasingly in a hybrid IT storage environment for many years to come. No single storage technology will win, and both on-premises and cloud storage will be required to achieve cost and performance goals."

The Series-D funding round will give the company enough financial clout to address the data center market and help clients to save money with a hybrid strategy, he said.

The Series-D funding round was led by Western Digital Capital, along with Lightspeed Venture Partners, Menlo Ventures, Norwest Venture Partners and Tenaya Capital.