A new player is preparing to enter the data center services market with a new large data center in Bucks County, Pennsylvania. First phase of the future facility by Steel ORCA will bring online 50,000 sq ft of data center space at a site with available power capacity of more than 100MW, Steel ORCA chairman and CEO David Crocker told DatacenterDynamics.

The project is currently in the design phase and Steel ORCA is using a new service by HP, through which the company plays an advisory role at the executive level to assist with overseeing the project from start to finish.

The new service is called Trusted Advisor. Larry Hinman, director and worldwide practice leader for HP Critical Facilities Consulting, said the service is a way for clients to have access to HP's expertise in data center planning and building and bring it in-house, where HP advisors work side by side with the client's executives.

Through Trusted Advisor, HP provides consulting services in any area of a project the client feels they need help with, including business operations, IT infrastructure and facilities, use of "green" technologies and setting up cloud environments.

"They helped us with our business model and our business planning," Crocker said about HP's involvement in the Pennsylvania project. "No critical construction decisions are made without the council of HP. The designers are there and the trusted advisors are there to make sure that the construction team is building specifically to that design."

Steel ORCA will provide a wide range of services at the future facility, from wholesale and retail colocation to cloud-based services, Crocker said.

The company will build out power infrastructure to support about 80MW of power in Phase I, expected to come online in the second quarter of 2012. The facility's total size will be 700,000 sq ft, with potential to deliver up to 300,000 sq ft of data center space.