Gains staff, skills and a beachhead for a European assault
American managed hosting provider Datapipe has acquired British competitor Adapt, as it looks to establish a foothold in Europe.
Adapt runs a similar business on a smaller scale: it offers a combination of private and public clouds as a single service, and is a certified AWS Advanced Consulting Partner.
“Consolidating just within the UK by rolling up similar businesses is short-sighted, boring and messy,” said Stewart Smythe, CEO of Adapt. “Datapipe is the perfect business to acquire Adapt – this agreement is about mutually enhancing regional and global capability.”
The financial terms of the deal were not disclosed.
Adapt - new and improved
Adapt and survive
Adapt specializes in in hybrid cloud architectures and owns a dark fiber network in London. It operates from offices in London, Cardiff, Leeds and Ipswich.
The company is being pitched as the perfect fit for Datapipe, which supports a wide range of cloud providers including AWS and Microsoft Azure, while also providing its own private cloud service called Stratosphere.
Datapipe says the acquisition will help it establish a base from which it will launch a further expansion into Europe. Meanwhile Adapt customers will immediately receive access to Datapipe’s global data center fleet including facilities in Frankfurt, Moscow, Hong Kong, Shanghai, Sao Paolo, San Francisco and New York.
“Adapt and Datapipe both have cultures that focus on proactive, high-touch customer service and a commitment to customer specific solutions designed to meet clients’ individual business challenges,” said Robb Allen, CEO of Datapipe.
“Our similar approach to guiding client’s on their cloud journey makes the acquisition a natural fit for us and will increase our scale and service capabilities in the United Kingdom, and the broader European market.”
Part of the reasoning behind the acquisition involves currency: following the referendum in which the majority of the country voted to leave the European Union, the British pound suffered its worst drop for 30 years, something that benefited foreign companies buying assets in the UK.
Datapipe admits that it took advantage of the weak pound, but adds that this acquisition reaffirms the position of the country as the first port-of-call for growing international corporations when they are looking to bring their business to Europe.