Programme Print

    Day 1Hall 1 Hall 2 Hall 3 Hall 4 Hall 5 Hall 6
     Hall 1 - Chaired by Ambrose McNevinHall 2 - Chaired by Stephen WornHall 3 - Chaired by Cheryl GlantonHall 4 - Chaired by Brian SchaferHall 5 - Chaired by John MontanaHall 6 - Chaired by Paolo Gasti, Ph.D.
    9:20AM - 10:00AM

    Keynote: IT Equipment Design Evolution & Data Center Operation Optimization using ASHRAE's Guidelines

    IT manufacturers respond to customer demands.  Depending on the market sector, the demands call for equipment that is lower cost, more energy efficient, more storage, more computing capabilities, etc.  This has resulted in continued, significant changes in hardware including hardware operating conditions.


    As IT equipment design evolves in response to customer needs, operational feedback is also received which in turn continues the evolution and optimization.  The amount of operational data received in recent years combines with its analysis by the IT manufacturers has to some surprising and important discoveries.  In some cases, even unintended consequences.


    These changes in the IT hardware operation will require operational changes to data centers to achieve the maximum efficiency within the ASHRAE environmental envelopes of relative humidity, temperature and IT equipment powers.


    ASHRAE TC 9.9 has been hard at work in these areas and has some important insight to share.

    Participants: Don Beaty Roger Schmidt

    Keynote: IT Equipment Design Evolution & Data Center Operation Optimization using ASHRAE's Guidelines
    Don Beaty
    President, PE, ASHRAE Fellow ASHRAE TC 9.9, International Liaison & Publications Chair DLB Associates

    Roger Schmidt
    IBM Fellow, IBM & Prior ASHRAE TC 9.9 Chairman

    Infrastructure, Technology, and Investment Trends: Which Global Gateway Cities are Best Positioned for Competitive Advantage?

    Based on results from the largest global study of data centers, this presentation offers insight into growth in white space, outsourcing, power demand, and implementation of new technologies on a local, regional, and global level.

    Participants: Stephen Worn Chris Drake

    Infrastructure, Technology, and Investment Trends: Which Global Gateway Cities are Best Positioned for Competitive Advantage?
    Stephen Worn
    Chief Technology Officer, DatacenterDynamics

    Chris Drake
    Research Director , DCD Intelligence

    Keynote: Is Your Infrastructure Ready for Mobile Money?

    The world is changing quicker than we could have ever imagined. Consumers are more mobile and more connected than ever, and the ways that they want to engage have changed. Monitise enables financial institutions globally to engage with their consumers and provide them with intuitive digital services that empower them to bank, pay and buy, whenever they want and wherever they are. In an increasingly connected world where the adoption and pervasive use of rising technologies are placing significant, new demands on infrastructures, the companies that succeed will be those that collaborate and subscribe to the notion that 10% of a big number is better than 100% of nothing. It is this ecosystem that provides the foundation to managing money in today’s digital world. Whatever your industry, the pace of change is only going to increase; does your company have the relationships it needs to succeed?

    Participants: Lisa Stanton

    Keynote: Is Your Infrastructure Ready for Mobile Money?
    Lisa Stanton
    President, Americas, Monitise
    10:00AM - 10:40AM

    Prefabricated Data Centers Coming of Age

    Promises and speculation for highly modular architectures made of integrated, prefabricated subsystems have been touted as the future.  Did you know the future is here?  We will show examples of building blocks of various sizes and ratings that are being used to create complete and custom modular data centers (facility power and cooling, IT room infrastructure with integrated management).

    Participants: Mark Hurley

    Prefabricated Data Centers Coming of Age
    Mark Hurley
    Data Center Solution Architect, Schneider Electric

    Critical Methodologies for Planning and Implementing Global Data Center Strategies

    In this session we will discuss critical components to developing a data center strategy that integrates both future state IT architecture and data center architecture to create a multi-source strategy with comparative financial analysis.

    Participants: Kevin Sanders

    Critical Methodologies for Planning and Implementing Global Data Center Strategies
    Kevin Sanders
    Managing Principal – Americas, Critical Facilities Consulting, HP

    Flexible Critical Environment Design

    Data center users need a data center provider who can align with their business models to support global IT requirements financially, functionally and throughout implementation and operation. Understanding the customer’s performance objectives comes first, followed by integrating the most energy-efficient and cost-effective features into the final design. Sabey Data Centers will describe how it optimizes its flexible design concept to meet the needs of customers today and in the future.

    Participants: John Sabey John Ford

    Flexible Critical Environment Design
    John Sabey
    President, Sabey Data Center Properties

    John Ford
    Vice-President , Sabey Data Centers

    What Can Data Centers Learn from Rolls Royce?

    To ensure that any critical system runs optimally and is 100% reliable, look to the Rolls Royce playbook.  Computerized tracking of airline engines means that problems are identified during flight and relevant details are diagnosed by engineers before the plane arrives at its destination.  In this session we will discuss the balance between sensors and monitoring, and how when combined with big data analytics, operators can maximize the efficiency of their data center operations.

    Participants: Steve Cotton

    What Can Data Centers Learn from Rolls Royce?
    Steve Cotton
    Founder and Executive Chairman, Canara, Inc.
    10:40AM - 11:10AM Morning coffee break
    11:10AM - 11:50AM

    The Move to Modular

    Modular.  Container.  Plug and Play.  Grow as you Go.  Overlapping terms and phrases that are trying to define what the next IT space will look like.  Some have been around for a while; others are new and still a bit fuzzy.  Sometimes redundant, often confusing.    But certainly here to stay.


    Evolving from the computer rooms of the 1970’s through the clean world of the data center in the 1990’s and into the new century, to the first generation of modular and container based solutions, the IT Space has pushed out beyond the four walls of a room or building.  What they have not outgrown is the demand for 100% uptime and the mission critical designs and operations to support them – power, climate control, cabling, floor systems, component mounting, lighting, fire suppression and security.


    This seminar will review this evolutionary process, define the components deployed in these new products and provide new definitions, standards and facility requirements.  Performance metrics and regulatory requirements will also be addressed.  Last, IT infrastructure products will be introduced to support system deployments in this environment.  The goal – create a foundation for defining the new and expanding IT space as it updates or migrates away from the traditional data center.

    Participants: Herb Villa

    The Move to Modular
    Herb Villa
    Senior IT Solutions Engineer, Rittal Corporation

    Measuring Process Performance in Data Center, the Digital Factories of the 21st Century

    Ever-increasing demand for digital content in the 21st Century has positioned data centers as factories of the Information Age. Unlike traditional factories, however, whose output and productivity can be easily measured, data center owners and operators often struggle to develop metrics that can drive continuous improvement. Data centers are significant energy users; by developing metrics that track “useful work” in data centers, companies can better manage operating costs, energy resources, and capital upgrade plans.  This panel will explore how organizations operating across various market sectors measure work and productivity in their data centers and how these metrics can help them implement energy-efficient solutions.


    Join our expert panelists as they discuss how efforts to quantify performance in data centers can lead to well-informed decisions that improve energy usage and the bottom-line. Attendees will hear data center professionals working across industries describe the metrics they are using to develop a more in-depth approach for managing data center efficiency.

    Participants: Ryan Capone Mark Monroe Sarah Rambacher Christopher M. Sedore Mark Bramfitt, P.E.

    Measuring Process Performance in Data Center, the Digital Factories of the 21st Century
    Ryan Capone
    Director, Critical Infrastructure, NYC & Northeast Markets, Time Warner Cable

    Mark Monroe
    CTO & VP, DLB Associates

    Sarah Rambacher
    Project Manager, NYSERDA

    Christopher M. Sedore
    Associate Vice Chancellor for Academic Operations, Syracuse University

    Mark Bramfitt, P.E.

    What Do You Need to Know When Choosing a Colocation Solution? Power Delivery Design for 100% Availability

    Is it possible to ensure 100% uptime?  It is, when facilities are designed with redundancy, fault tolerance, maintainability, & scalability in mind.  Critical infrastructure should be built around the ability to provide 100% availability during maintenance events, unplanned outages or failures of equipment, as well as during times of rapid growth or expansion.   What do you need to know when choosing a colocation solution?  A lot goes into making a smart choice, as all data centers are not created equal.  What are the best practices and critical considerations?

    Participants: Christopher D. Thames

    What Do You Need to Know When Choosing a Colocation Solution? Power Delivery Design for 100% Availability
    Christopher D. Thames
    Senior Director of Critical Facilities Operations, RagingWire Data Centers

    Private Modular Cloud: The New Workload for Cloud Implementation and Management

    As organizations continue to adapt their IT environments into Dynamic centers of computing and explore the opportunity that Cloud based services present in achieving that goal, IBM has developed a new approach to adopting Cloud Services.  Private Modular Cloud (PMC) treats the Cloud Stack as just another workload.  Using advanced automation technology, PMC enables the rapid deployment of Platform as a Service (Paas) Cloud services on-premise, in a private hosted data center or even in the public cloud domain.  PMC is a flexible, scalable solution that can be introduced into the client domain or engineered to operate on pre-existing virtualized infrastructure.  Designed to support a variety of Cloud platforms including IBM's Smart Cloud Orchestrator, Open Stack and VMware, PMC can help accelerate the realization of dynamic computing capability.

    Participants: Shaown Nandi

    Private Modular Cloud: The New Workload for Cloud Implementation and Management
    Shaown Nandi
    Cloud Leader, Services Integration Hub, IBM Global Technology Services

    Indirect vs. Direct Air-Side Economizers: Which Method is Best for Your Data center?

    Today’s data centers consume significant amounts of power resulting in high heat loads that must be rejected. There continues to be a push to find efficient ways to reject the heat from data centers.  

    Join Munters as we compare Indirect vs. Direct Air-Side Economizers, and also look more deeply at Indirect Evaporative Coolers that incorporate heat exchangers that separate clean recirculating data center air from the scavenger outdoor air that is used to reject the server heat. This results in minimal air filtration requirements, excellent space humidity control, high operating efficiencies with annualized pPUE values generally less than 1.10.  We will also cover some of our experience and lessons learned from our operation of indirect air-side economizers on data centers.

    Participants: Keith Dunnavant

    Indirect vs. Direct Air-Side Economizers: Which Method is Best for Your Data center?
    Keith Dunnavant
    Data Center Cooling Specialist, Munters Limited
    11:50AM - 12:30PM

    Fit for Purpose, Future Proof Capacity

    With increasing demands for compliance, security and a steady increase in demand for capacity/density, how can we begin to think about outsourcing our existing environment and/or explore the need for a geographically diverse DR site and in that process how can I trust that the provider has the capacity, technology, and the risk mitigation measures in place to deliver now and in the future?

    Participants: Rob McClary

    Fit for Purpose, Future Proof Capacity
    Rob McClary

    Economic Opportunities from Retrofitting Commercial Properties into Data Centers

    As the tsunami of data and devices continues, economic opportunities go far beyond selling the next billion download ‘Killer App’. They include taking today’s brown site physical assets and  turning them into 21st Century Digital Platforms. The Cloud still needs physical assets, and content demands new store houses of data close at hand to the creators and end-users.


    Join Ubiquity Critical Environments, a newly-created unit of Sears Holdings and our panel of experts as we explore innovative Digital Age Assets rising from the infrastructure we have. From data centers, disaster recovery, content clouds, wireless hubs and content factories.


    Learn also what projects and opportunities exist in the NYMetro Region and the Mid-Atlantic States. Ubiquity and their partners have explored the options, join them for an enjoyable discussion on possibilities.

    Participants: Sean Farney Ghian Foreman Stephen Worn

    Economic Opportunities from Retrofitting Commercial Properties into Data Centers
    Sean Farney
    Chief Operating Officer, Ubiquity Critical Environments

    Ghian Foreman
    Managing Partner, 55th & State LLC

    Stephen Worn
    Chief Technology Officer, DatacenterDynamics

    Designing Critical Power Chains for Higher Density Loads

    Data center managers are deploying more and more power to their IT equipment racks to keep up with power-hungry devices. Many data center managers are doing a good job conserving energy – decreasing PUE, raising data center temperatures, using air-side economizers to reduce energy consumption for cooling – but average power consumption at the rack  is still going up. In fact, the increased efficiency means more power is available for servers to support data center growth. Data centers are finding that they must deploy more and more power to their racks, this session addresses considerations surrounding the deployment of high power.


    There are several ways of deploying power in these scenarios and an approach which works for a high-outlet-density situation may also work for a situation where a lot of power needs to be deployed to a few power hogs. Some data center managers add power by running more circuits. But, in general, it does not make sense to run several whips (power cables) to devices with multiple power supplies such as blade servers. It is easier and more economical to run two high-power feeds, either by under-floor whips or an overhead system, to a pair of high-power rack PDUs. From the high-power rack PDUs, short cables can be run to the power supplies, making for a much cleaner, e.g., less under-floor air obstruction, and more manageable deployment. Economics also improve with savings in copper and component costs.


    When considering power demand and high density deployments, it is important to determine and design for peak actual demand. Designing to IT equipment nameplate ratings is excessively high. Designing for average power consumption may not be sufficient for periods of peak demand.

    Participants: David Wood

    Designing Critical Power Chains for Higher Density Loads
    David Wood
    Director, Power Business, Raritan

    LEED Gold - A Competivtive Advantage or Hype?

    LEED v4 was finally released in November 2013. The changes to the LEED certification credits along with the 2010 update to ASHRAE 90.1 mean that IT loads and associated power and cooling distribution systems are now included in the energy use calculations for data centers; that is to say, the data center now actually figures into whether or not a building that happens to house a data center qualifies for a Leadership in Energy Efficient Design certification, thereby drawing to a close an unfortunately ironic chapter in the green data center saga. This session will review the changes to LEED and their implications for builders and designers with aspirations of leveraging recognition for energy efficiency and resource stewardship.

    Participants: Ian Seaton

    LEED Gold - A Competivtive Advantage or Hype?
    Ian Seaton
    Global Technology Consultant, Chatsworth Products, Inc.

    The Lowdown on Data Center Downtime

    As data centers continue to evolve to support businesses and organizations that are becoming more social, mobile and cloud-based, data center managers need to minimize the risk and cost associated with unplanned downtime.  With many high profile and costly unplanned data center outages in the news today, CIOs, IT operators and facility managers are more concerned than ever with data center uptime.  This presentation will focus on the causes and cost of downtime findings from the Ponemon Institute report on the frequency and causes of unplanned downtime and share best practices from organizations that excel at preventing costly outages if their critical facilities.

    Participants: Peter A. Panfil

    The Lowdown on Data Center Downtime
    Peter A. Panfil
    Vice President Global Power, Liebert AC Power, Emerson Network Power

    The Right Path to Data Center Migration and Automation

    Our presenter will discuss a common-sense approach to efficient 10-40-100 GbE technology migration and physical layer management to help achieve:

    ·         Higher network availability

    ·         Reduced mean-time-to-recovery

    ·         Quicker Day Two moves, adds and changes

    ·         Higher utilization of assets

    Participants: Mike Cooper, MBA, RCDD, NTS Ken Hall, RCDD NTS

    The Right Path to Data Center Migration and Automation
    Mike Cooper, MBA, RCDD, NTS
    North American Manager, Field Application Engineering, TE Connectivity

    Ken Hall, RCDD NTS
    Strategic Accounts Manager - Network Solutions Division, TE Connectivity
    12:30PM - 1:30PM Networking Lunch
    1:30PM - 2:10PM

    Addressing the Limitations of Applying ASHRAE’s 2011 Thermal Guidelines; Delivering Solutions for an Optimized Workable Data Center

    ASHRAE has revised its 90.1 standard on building energy efficiency to require economization capabilities for new data centers in the majority of the United States. Although servers can operate effectively at higher temperatures, many data centers are not designed to handle the increased temperatures.


    Being significant energy users, data centers represent a large portion of a facility’s capital expenditure (CAPEX) With current trends leaning towards improving capacity, energy efficiency and better managing operating costs, economization has emerged as one of the most common methods for improving a data center’s overall operational effectiveness. 


    This presentation will focus on the evolution of ASHRAE guidelines and outline some of the difficulties that can occur when applying the new operating envelopes to traditional data center designs. It will go on to discuss a variety of implementation methods that will remove these limitations for raised floor data center environments.

    Participants: Daniel Kennedy

    Addressing the Limitations of Applying ASHRAE’s 2011 Thermal Guidelines; Delivering Solutions for an Optimized Workable Data Center
    Daniel Kennedy
    Senior Sales Engineer, Tate

    Data Center UPS Systems – Why 1% Efficiency Matters

    Key Questions /Problems addressed:

    • - Why efficiency gains of as little as 1 percent for power equipment can significantly impact data center total cost of ownership (TCO).
    • - TCO metrics for a typical 10 megawatt data center and why a TCO model shouldn’t be abandoned at the power system component selection phase.
    • - How data center managers can align CapEx centric purchasing teams with OpEx centric operational teams.

    Participants: Joergen Madsen

    Data Center UPS Systems – Why 1% Efficiency Matters
    Joergen Madsen
    Technical Solutions Director, GE Critical Power

    Data Center Densities: A Study of Specifying, Designing and Operating Data Centers to Support Density Expectations and Realities

    Are you confident that your data center will provide the uptime you need in order to support your business’ mission-critical applications?


    With the accelerated growth of data and virtualization, businesses are now more dependent on their IT infrastructure than ever before, and designing and operating data centers to support increasing densities and new platforms is mission critical.


    Join us as we study and learn how businesses can be flexible with their data center designs, decisions and operations by building in a  fashion in order to rapidly change and expand when the business is ready. See how working directly with engineers to solve the challenges associated with your own rapid business change and why the data center is a key component of overall data center strategy.

    Participants: Donough J. Roche

    Data Center Densities: A Study of Specifying, Designing and Operating Data Centers to Support Density Expectations and Realities
    Donough J. Roche
    VP, Sales Engineering, Digital Realty Trust

    DCIM: How to Go Beyond Power Management

    Data Center Infrastructure Management (DCIM) often tends to focus solely on power management.  Today's DCIM has advanced to include active management of the entire lifecycle of the data center’s physical infrastructure.  Why? Because the costs involved over an asset’s lifetime go well beyond its purchase price and power consumption, into its maintenance, warranty, service and lease costs. In this session, learn how some of the world's largest data centers use today's DCIM to manage the entire lifecycle of their assets, improving cost, internal work processes, compliance, and corporate responsibility.

    Participants: Mark Harris

    DCIM: How to Go Beyond Power Management
    Mark Harris
    Vice President of Marketing and Data Center Strategy, Nlyte Software

    The Value in Exceeding the Standards for TIA-942 Optical Cabling Infrastructure

    Data centers don’t come with crystal balls but operators need to be ready for anything, even if you cannot predict a need for greater network flexibility in the On Demand Age. 

    Drivers such as an unexpected event or the adoption of disruptive technologies like content or software defined networks, and scaling SAN needs and highly dense computing modules challenge operators to move quickly and reliably.  With the ratification of IEEE 802.3ba 40 and 100 Gigabit Ethernet standard, we will detail the latest, leading-edge technology in optical infrastructure connectivity design and distribution, highlighting technologies and manufacturing techniques that far exceed today’s industry standards. 

    We will discuss best practices for infrastructure, equipment and cabling design that embrace change in the data center to support the increased speeds of Gigabit Ethernet and Fibre Channel. 

    We will also address:

    ·         Increasing efficiency and decreasing material and installations cost

    ·         Reducing environmentally controlled real estate

    ·         Incorporating innovative, best-in-class connectivity solutions, reliability and performance.

    Participants: Rick Dallmann

    The Value in Exceeding the Standards for TIA-942 Optical Cabling Infrastructure
    Rick Dallmann
    Senior Data Center Infrastructure Architect, CABLExpress

    When the Software-Defined Data Center Meets the Reality-Defined Facility

    The Software-Defined Data Center (SDDC) and Data Center Infrastructure Management (DCIM) are two trends in computing that seem destined to intertwine.  Innovative companies looking to deploy SDDC would do well to examine how their software-defined world and their real-world facilities intersect.  A good marriage between the two will yield benefits beyond ease of deployment.  Higher reliability and lower operating costs are also achievable.

    Participants: Richard Ungar

    When the Software-Defined Data Center Meets the Reality-Defined Facility
    Richard Ungar
    North America Business Manager – Data Center Automation; Global Head of Decathlon R&D, ABB
    2:10PM - 2:50PM

    Panel: Emergency Preparedness and Resilience

    So, what keeps you up at night?

    This Panel will discuss all aspects of emergency management and operations from the mission critical infrastructure perspective including: preparedness, protection, response, recovery, resiliency and mitigation. Our Panelists will also provide their experience and insight into how they engage in activities such as information sharing, emergency planning, emergency communications, and resource sharing.


    It will include lessons learned and the consequences of what occurs when Emergency and Disaster Incidents are not shared and analyzed appropriately.  Examples will include lessons of Hurricane Sandy, The SnowMegaddon of 2014, Fukushima nuclear accident, and the February 3, 2013 Super Bowl Blackout will be discussed among others.  Energy and Physical Security, Data Protection and Resiliency for super critical infrastructures will also be weaved into the dialogue based on recent events. 


    This presentation will also include a vital message on being better prepared to minimize the impact of both manmade and mother nature’s events.

    Participants: Greg Caronia Peter M. Curtis Shaun F. Mooney, RPA Rick Reynolds Christopher Strom

    Panel: Emergency Preparedness and Resilience
    Greg Caronia
    Senior Advisor, VCORE Solutions, LLC

    Peter M. Curtis
    President & CEO, Power Management Concepts LLC

    Shaun F. Mooney, RPA
    Director of Infrastructure, Colliers

    Rick Reynolds
    Vice President of National Accounts & Southern Region Operations Manager, ORR Protection Systems

    Christopher Strom
    Urban Land Institute, ICT Subcommittee

    Lessons Learned Deploying DCIM in Facebook’s Hyperscale Environment

    Optimizing any data center and bringing energy-related information into one central location is often the goal for many DCIM implementations. But how do you accomplish this task when you have a hyperscale environment, across multiple locations, and already have several in-house tools capturing thousands of data points?  Attend this session and learn how CA Technologies implemented CA DCIM at Facebook.  Dhesikan Ananchaperumal, SVP of Engineering for Infrastructure Management solutions at CA Technologies, worked first-hand with Facebook’s IT team to plan, design, and deploy DCIM in this complex environment. Learn how data is being aggregated to make decisions to improve efficiency, reduce costs, and helping to deliver a seamless customer experience today. Mr. Ananchaperumal will also be joined for a Q&A session with Pete Chen, Infra Data Center Tech Lead/Datacenter Optimization Manager at Facebook.

    Participants: Dhesikan Ananchaperumal

    Lessons Learned Deploying DCIM in Facebook’s Hyperscale Environment
    Dhesikan Ananchaperumal
    SVP of Engineerig for Infrastructure Management Solutions, CA Technologies

    Generator Set Ratings: How They Apply to Data Centers

    Onsite power systems perform at maximum capability only when generator set ratings are appropriately matched to the applications.


    Proper specification of a power system in accordance with a generator set’s ratings and the specific application will ensure the required performance over

    the lifespan of the generator set and maximize the value to the customer. Ratings such as total kW output, running time, load factors, emissions

    regulations, seismic compliance and more all have to be defined for every installation. In addition, while all manufacturers comply with most industry basic

    standards, some rate their generator sets in ways that require careful consideration.


    The array of ratings and standards in the marketplace can complicate the selection of the most appropriate generator set for a given application. This seminar will review the various ratings available from manufacturers and provide a guide to specifying the best power system solution. There are four different types of ratings that must be considered when specifying a generator set for an application:


    1.      ISO-8528-1:2005: This is an industry standard that defines the performance parameters required in various onsite power applications.

    2.      Generator set manufacturers’ ratings: Certain manufacturers have ratings that exceed industry standards or take exception to certain operating parameters.

    3.      Governmental regulations on engine emissions: The U.S. Environmental Protection Agency has environmental ratings and regulations for generator sets that vary by drive-engine horsepower and application.

    4.      Application-specific industry standards: Various organizations and industry segments have created custom ratings to fit particular operational needs.

    Participants: Jason Dick

    Generator Set Ratings: How They Apply to Data Centers
    Jason Dick
    Senior Applications Engineer, MTU Onsite Energy

    Case Study: Leading the Way to a "Connected Enterprise" - Fidelity's Next Generation Data Center - Winner of the 2013 DCD North American Award for Innovation in the Medium Data Center

    Typical data center planning often produces a solution that is not optimally flexible or cost-efficient, due to the mismatch between the needs of the firm’s IT organization, real estate group, business units, and risk-security operation.  Rather than broker a compromise where each group gives up some of their requirements, the team relied on a trust-based collaborative process involving senior level sponsorship from all stakeholders. The result, called Centercore, is the basis for Fidelity’s next generation data centers.  It is a rapidly-deployed, hardened data center that scales easily, has the feel and functionality of a traditional data center, and easily adapts to a changing IT landscape.  This session will highlight the thinking and attributes behind Fidelity’s next generation solution as the basis for transforming their organization into a truly connected enterprise.

    Participants: Joseph Higgins PE

    Case Study: Leading the Way to a "Connected Enterprise" - Fidelity's Next Generation Data Center - Winner of the 2013 DCD North American Award for Innovation in the Medium Data Center
    Joseph Higgins PE
    VP, Engineering and Corporate Sustainability, Fidelity Investments

    Transition to the Hyper Data Center: Information Anytime, Anyplace, and on Any Device

    The data center market is changing to meet the needs of businesses and the demands of customers, including information any time, any place, and on any device. At the same time there is also a drive towards adopting lower-cost data center options including consolidation, virtualization, and migration to the cloud. Learn about these major changes in the data center industry and how Belden can help you through this transition to the “hyper” data center of tomorrow, one that is flexible, agile, cost-efficient, and intelligent.

    Participants: Mike Salvador

    Transition to the Hyper Data Center: Information Anytime, Anyplace, and on Any Device
    Mike Salvador
    Technical Solutions Manager, Belden

    Continuous Modelling in Operation: Case Study - How a Global Bank’s Data Center Saved $10 Million

    In this presentation, a Global Financial Firm used a predictive approach in their campaign to increase efficiency, resilience and to maximize useable data center capacity. Through building and calibrating a Virtual Facility for their data center they were able to undertake a program of work that resulted in significant energy savings and an increase in usable capacity. 

    This presentation will outlines a series of steps that they felt represented good practice in analyzing and enhancing data center performance.

    Participants: Christian Pastrana PE, LEED AP

    Continuous Modelling in Operation: Case Study - How a Global Bank’s Data Center Saved $10 Million
    Christian Pastrana PE, LEED AP
    Regional Sales Manager – North America , Future Facilties
    2:50PM - 3:30PM

    Panel: Leveraging Infrastructure and Data Center Portfolios to Create Strategic Advantage and Mitigate Risk

    An effective global data center and mission critical infrastructure strategy is all-encompassing, mapping the business process and application chain to its supporting technology infrastructure and the critical facilities that house it. By managing and deploying mission critical resources and capacity in a manner that more closely aligns to the requisite resiliency, redundancy and service levels for each application criticality tier, a global organization can optimize capital investment, reduce operating risk and expense, and more effectively manage future demand. This panel discussion will address several of the key factors underlying and  impacting today’s global data center strategies, and outline potential risks, approaches and solutions including:


    1.      CapEx and OpEx – Outsourcing and The Cloud as Options

    2.      Analyzing, understanding and reconciling supply and demand

    3.      Incorporating application criticality and service requirements

    4.      Resource and Capacity deployment – assessing available options

    5.      Risk factor – Business Impact Analysis as a tool in data center strategy formulation

    6.      The Human Skills Equation – Do you have the right mix of in-house and outsourced skills

    Participants: Simon Lee Steve Lee Joshua Vallario Kieron O'Brien

    Panel: Leveraging Infrastructure and Data Center Portfolios to Create Strategic Advantage and Mitigate Risk
    Simon Lee
    Managing Director, Sapience Capital New York

    Steve Lee
    Managing Director, Bank Street Group

    Joshua Vallario
    Director; Global Data Center Operations & White Space Construction Manager, BlackRock

    Kieron O'Brien
    CEO, North America, DatacenterDynamics

    Panel: Rethinking Data Center Design

    Panel: Rethinking Data Center Design
    Peter Gross
    Vice President of Mission Critical Systems, Bloom Energy

    Paul Hines
    Vice President, data center operations & engineering, Sentinel Data Centers

    Jack Pouchet
    Vice President, The Green Grid; Vice President of Business Development and Director of Energy Initiatives, Emerson Network Power

    Stephen Worn
    Chief Technology Officer, DatacenterDynamics

    Future Directions for CDNs in the Data Center

    The presentation will explore the range of CDN business models and the implications of evolving content delivery strategies for the data center. Highlights include the use of data centers, edge caching and local peering as part of wider content delivery architecture. The presentation will also address the rise of cloud-based approaches to content delivery and the implications of software defined networking.

    Participants: Chris Drake

    Future Directions for CDNs in the Data Center
    Chris Drake
    Research Director , DCD Intelligence

    Keynote: The Open Compute Project - The Future is Open

    Join this very special Keynote and learn about the Open Compute Foundation:


    The Open Compute Project Foundation is a rapidly growing community of engineers around the world whose mission is to design and enable the delivery of the most efficient server, storage and data center hardware designs for scalable computing. We believe that openly sharing ideas, specifications and other intellectual property is the key to maximizing innovation and reducing operational complexity in the scalable computing space. The Open Compute Project Foundation provides a structure in which individuals and organizations can share their intellectual property with Open Compute Projects.




    ·        The technologies behind data centers are understood by their users—they know what they need and want, and can innovate; collaboration between these users and technology developers is the best way to openly create and develop opportunities for innovation in this space. This community should make big plans and aim high.

    ·        We strive to enable the development of the most efficient servers, storage and data center infrastructure from a useful work per total cost perspective, in order to bring computing to people at the lowest cost and widest distribution.

    ·        All infrastructure technology and energy consumption (renewable and non-renewable) has environmental impact; we will minimize environmental impact whenever possible.

    ·        The base designs that emerge from this project should be freely implemented and improved upon by anyone and all.

    ·        Open Source Software and Hardware will serve to democratize access to the best server, storage and data center technologies available. The focus of this project is on open technologies that can be multi-sourced.

    ·        Community benefit for all of our participants—contributors, consumers and technology suppliers— is paramount in order to accelerate innovation and maximize opportunity throughout the Open Compute community.

    ·        Interoperability and compliance are crucial for scaling effectiveness. We will work with industry standards bodies to help strike a balance between modularity and customization as needed.

    ·        Transparency of processes, including communications, promotes participation, respect, honesty and trust.


    Open Compute Foundation Data Center Design Link:


    Participants: Cole Crawford

    Keynote: The Open Compute Project - The Future is Open
    Cole Crawford
    Executive Director, Open Compute Foundation

    2013 DCD North American Awards Finalist: On-Site “Critical Power” Generation for the Data Center and The Data Centers, LLC Delaware Project

    The global data center community has been very responsible about making our data centers more energy efficient ever since the 2007 Report to Congress.  So how will we respond to requests from our utilities to reduce our load on the Grid?  What different forms of on-site “critical” power generation are available to us now and tomorrow?  What is a Micro-grid and how will they help our data centers of the future?  How do we manage agreements with utilities and municipalities while making our own power?  And what is going on with the much awaited billion dollar project in Delaware by the Data Centers, LLC?  Bruce Myatt and Gene Kern of The Data centers will cover these bases and explain the benefits and challenges of “Off Grid Computing” in the 21st Century.

    Participants: Gene Kern Bruce Myatt, PE

    2013 DCD North American Awards Finalist: On-Site “Critical Power” Generation for the Data Center and The Data Centers, LLC Delaware Project
    Gene Kern
    CEO, The Data Centers, LLC

    Bruce Myatt, PE
    CTO & EVP Infrastructure, The Data Centers, LLC
    3:30PM - 3:50PM Afternoon coffee break
    3:50PM - 4:30PM

    People Excellence – The Critical Success Factor in the Data Center Industry

    Whether you build a datacenter or run one, top talent is an essential influencing factor in availability, efficiency and profitability. Downtime resulting from human error is estimated at anywhere between 70 and 97%. And a successful salesman can return his or her investment a hundred-fold or more. But how you find these people? And how are they evaluated? Peter Hannaford, Managing Director of international recruitment firm Datacenterpeople will present some research findings and be joined by a panel of datacenter executives to discuss hiring experiences, both good and bad.

    Participants: Kendra Carroll Kevin O'Brien Nicole Tyburski Peter Hannaford

    People Excellence – The Critical Success Factor in the Data Center Industry
    Kendra Carroll
    Vice President, Human Resources, Smiths Power

    Kevin O'Brien
    Vice President, Sector Leader, Mission Critical Center of Excellence, Gilbane Building Company

    Nicole Tyburski
    Director, Human Resources, Raritan Inc.

    Peter Hannaford
    CEO, DataCenterPeople Ltd.

    Software Defined Everything: Are You Secure? Cyber Security Challenges With BYOD and BYOP

    In the Software-Defined-Everything (SDx) world, devising a bring-your-own-device (BYOD) and bring-your-own-platform (BYOP) Cyber Security plan would be simple if it only involved granting network access based on user identity, device or location. For those of us who involved with security we all know that the technological solutions (SDx in this case) and infrastructure solutions (SDi) are often solved through trial and error. But are you ready to Trial your Security?


    First, we will talk about Software-defined-everything (SDx) and what it means for Security. SDx is about using software to bridge the technological and organizational gaps between individual elements (compute, storage, and networking) and IT silos to create an underlying infrastructure that can be managed holistically as part of the business and move beyond specific workloads.


    Second, we will talk about the inherent security risks in this decoupling the hardware that executes the point data transactions from the software layer that orchestrates them, and the challenges of device, platform and application. We will also explore some of these common tools and solutions that are growing in adoption:


    ·        MDM Tools

    ·        Using Out Of-Band Management

    ·        Identity Management

    ·        WLAN Analysis Tools With NAC

    ·        Integrating IDM With NAC

    Participants: Ed Brinskele

    Software Defined Everything: Are You Secure? Cyber Security Challenges With BYOD and BYOP
    Ed Brinskele
    CEO, Vir2us, Inc.

    Low Latency Networks in Financial Services

    Participants: Andrew Kusminsky

    Low Latency Networks in Financial Services
    Andrew Kusminsky
    COO & CSO, Perseus Telecom

    4:40PM - 5:20PM

    Converged Panel: The Disruption of the Software Defined Data Center

    SDDC means abstracting the applications from the physical environment – a data center where all infrastructure is virtualized and delivered as a service. But if workload deployment becomes logical what are the implications across the stack in disciplines such as data center engineering and design, data center management and operations, network and capacity, and hardware platform deployment? Isn’t it all about the application anyway?


    1.      Does SDDC represent a disruptive technology in itself and/or is it a fix for the Software Define Enterprise where the application/software is the competitive edge?

    2.      How will data center infrastructure cope with the SDDC, Virtualized Infrastructure, On Demand Computing, BYOX (Bring Your Own Anything – Device, Application, Platform)

    3.      How can the SDDC and Virtualized Infrastructure help maximize business growth and competitive edge?

    4.      How will new software/application and processing demands made on IT infrastructure change the physical environment?

    5.      How can the SDDC combine with SDN as tool to enable enterprises to manage new data and application traffic cost-effectively, reliably and resilient?

    6.      How does SDDC and Virtualized Infrastructure impact workflow change and what are the risks?

    Participants: Gabe Cole George J. Cornachini Julius Neudorfer Ambrose McNevin

    Converged Panel: The Disruption of the Software Defined Data Center
    Gabe Cole
    Chair, Data Center Standards & CEO, Open-IX Association

    George J. Cornachini
    Director Carrier Relations & IP Planning, Digital Realty

    Julius Neudorfer
    CTO and Founder, North American Access Technologies, Inc.

    Ambrose McNevin
    Editor in Chief, DatacenterDynamics

    Cloud Computing - Is it Going to Take Over the World?

    The media is having a field day with Cloud computing.  In their view, enterprises are going to turn away from running their own data centers and leap with both feet into cloud services. Is this likely?  What a realistic view?  This session will examine cloud computing; its history; point out its strengths and weaknesses; and put this trend into its proper place as a tool for IT organizations.

    Participants: Dan Kusnetzky

    Cloud Computing - Is it Going to Take Over the World?
    Dan Kusnetzky
    Distinguished Analyst and Founder, Kusnetzky Group LLC
    5:20PM - 7:00PM Networking Drinks Reception


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