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23

Feb

Atlanta

Crowne Plaza Atlanta at Ravinia

Programme

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Day 1

Hall 1Hall 2
07:45 - 09:15 REGISTRATION DESK OPEN/ BREAKFAST SERVED
09:15 - 09:30

Welcome and Introduction to the Conference

Hall 1 Chairman

Participants:

Melanie Brandt




Welcome and Introduction to the Conference

Hall 1 Chairman

Melanie Brandt, Technology Association of Georgia

Hall 2 Chairman

Participants:

Herb Villa




Hall 2 Chairman

Herb Villa, DC Professional Development

09:30 - 10:15

CONVERGED REAL ESTATE: How Nokia Solved the Disconnect Between IT & Corporate Real Estate

IT drives a data center need into the market without the knowledge or input of corp RE. Deals get done and real estate is unable to bring value to the process.

Because of the absence of a holistic strategy, many achieve the wrong results. A holistic strategy is very difficult to develop when IT & RE are in silos. Consequently, cost efficiencies are minimized.

This presentation will explore how to achieve the right results when

the silos are in communication and how strategic business discussions unfold to benefits both parties across the aisle.

 

Participants:

Tim Huffman
Alistair 'Al' Edwards



CONVERGED REAL ESTATE: How Nokia Solved the Disconnect Between IT & Corporate Real Estate

Tim Huffman, Colliers International

Alistair 'Al' Edwards, Nokia

10:15 - 11:00

ASHRAE’s Groundbreaking Environmental Class Changes and The X-Factor

The first vendor neutral temperature standards were published in 2004 by ASHRAE.  Prior to that, the temperatures were more based on anecdotal knowledge and worst case scenario (often 68 °F, 20 °C).  In 2004, ASHRAE established a recommended range of (68 to 77 °F) or (20 to 25 °C).


It is hard to believe, but now in less than 10 years, the recommended temperature range has widened to (64 to 81 °F) or (18 to 27 °C).  Further, there are allowable ranges that go as wide as (41 to 113 °F) or (5 to 45 °C).  There are also radical changes in the humidity ranges.

The net result is a wide range of opportunities throughout the world for more economical and reliable cooling solutions.  Some of these opportunities include compressor-less cooling.  This presentation provides critical insight into these groundbreaking environmental class changes and some critical aspects of the associated decisions.

 

Participants:

John Lanni, P.E.
Greg Jeffers, P.E., LEED & ARCSA AP



ASHRAE’s Groundbreaking Environmental Class Changes and The X-Factor

John Lanni, P.E., DLB Associates

Greg Jeffers, P.E., LEED & ARCSA AP, McKenney’s Inc.

 

 

Participants:






11:00 - 11:25 MORNING COFFEE BREAK
11:25 - 12:10

The Impact of Solid State Disk (SSD) on Virtual Environments

Participants:

Gary Watson
Steve Bishop



The Impact of Solid State Disk (SSD) on Virtual Environments

Gary Watson, Nexsan

Steve Bishop, VeriStor

Selecting the Right Cloud for Your Business

 

Which cloud is right for your business, public cloud, enterprise cloud, private cloud,  hybrid cloud?  With all the different flavors of cloud solutions, how do you know which type of cloud makes the most sense for you business.  

The presentation will cover the variety of commercial cloud solutions and explain the benefits and limitations of each solution to help align your requirements with the solution that will meet your strategic goals.

Participants:

Fred Tanzella




Selecting the Right Cloud for Your Business

Fred Tanzella, Cirracore

12:10 - 12:50

Leveraging Data Center Infrastructure Management (DCIM) Tools to Improve Planning, Cut Operational Costs, and Speed up Information Delivery

While power, cooling and cost control remain top concerns in the data center, new questions including Green IT, energy efficiency, PUE, utility negotiations and return on investment are highlighting the need for a new, business orientation to the management of data center physical infrastructure. Organizations struggling with the complexities of availability, server consolidation, virtualization and energy management are increasingly looking for more intelligent physical infrastructure management systems.  Today’s infrastructure management software packages can integrate with your virtualization platforms, enterprise management systems and even Building Management Systems for a holistic management of the entire data center ecosystem.  DCIM helps companies achieve efficient operations, forecast capacity, plan for business grown, and streamline workflow management.  Data Center Infrastructure Management software enables a healthy, efficient data center through integration with virtualization platforms and Building Management Systems.

 

Participants:

Tyler Coker




Leveraging Data Center Infrastructure Management (DCIM) Tools to Improve Planning, Cut Operational Costs, and Speed up Information Delivery

Tyler Coker, Schneider Electric

Demand FlowTM: Data Center Chiller Plant Optimization

 

Downtime is not an option for data centers.  Precise cooling, reliable conditions, and system flexibility are all critical in high-tech storage and computing centers.  Demand Flow has been implemented in some of the most protected data centers in the United States, managing trading desks, research labs, and government data without interruption.  Demand Flow consistently reduces data center chiller plant energy use by 20% to 50%, saving millions in costs, while maintaining all set points and increasing flexibility for future expansion.

 

Demand Flow is a patent-pending and proven application for optimizing the performance of central chilled water plants.  With over 100 projects to date, Demand Flow consistently reduces total plant energy consumption by up to 50%.  Demand Flow is a comprehensive strategy that optimizes all of the energy-consuming components within a plant. This unique Siemens solution is chiller-independent and does not void any manufacturer warranties.  Demand Flow has been successfully implemented in data centers across the country to save energy, improve plant performance, and lower carbon emissions.  

 

Jim Flynn will discuss chiller plant fundamentals, the Demand Flow solution, Siemens’ unique approach to data centers, and case studies of our proven results.

Participants:

Jim Flynn




Demand FlowTM: Data Center Chiller Plant Optimization

Jim Flynn, Siemens

12:50 - 13:30

Building Data Center Infrastructure For The Future

Businesses have been designing and building data centers for decades. The knowledge and experience gained from each project have allowed the data center market to evolve very rapidly in terms of service availability, energy-efficiency, and minimization of environmental impact. Join Ed Spears, Product Manager, Eaton Power Quality Solutions Operation—for a look at the latest techniques available for designing and building data centers, including many of today’s best practices in the mission-critical facility space.

Participants:

Ed Spears




Building Data Center Infrastructure For The Future

Ed Spears, Eaton

Everything-as-a-Service: What are the Value Propositions of the Different Outsourcing Models?

This presentation will define and explore the value of all the different outsourcing models and show how one company benefited from them. Market leaders will be identified in addition to a close examination of the practical applications of each. As with any new technology, there are many concerns and questions to be answered. This presentation will provide a comprehensive overview of each of the applications, the history, success stories, tips on implementation as well as a look at the best uses for each method. Is the cloud right for you? Are you considering Saas? PaaS? Or even considering IaaS? Learn everything you need to know all in one session!

Participants:

Justin Waite




Everything-as-a-Service: What are the Value Propositions of the Different Outsourcing Models?

Justin Waite, Model Metrics

13:30 - 14:30 NETWORKING LUNCH
14:30 - 15:10

Two Case Studies Using a Predictive Modeling Tool for the Development of an Efficient Data Center Design

Numerous predictive modeling tools are available to assist with data center design. Energy simulation modeling tools have been used for decades to predict the energy performance of a building. Usually, that modeling applies to a facility at its design capacity. Likewise, computational fluid modeling tools have been used to predict air flow patterns and temperature distributions at fixed or design conditions. These two case studies use the predictive modeling tool to simulate the application of various cooling technologies on the facilities’ energy consumption as the IT loads change throughout the life of the facility. Using actual data center designs for projects in Atlanta, GA and Los Angeles, CA the software suite can assist in cooling system selection, evaluating the energy performance and cost of ownership of two data centers. Unlike other energy modeling packages, this software suite allows dynamic viewing of the performance of the facilities’ infrastructure as various inputs into the model are changed. For example, outdoor conditions and IT loads change over time; additionally, the provisioning of equipment to meet the various conditions over the life of a modular facility also change. A dashboard feature of this package allows dynamic viewing of the performance of all aspects of the facilities’ response, including the PUE and/or DCiE at various conditions. The use of this modeling technique is not only a great design tool, it’s also a useful tool in predicting the optimized performance of a data center at any point in the life of the facility. Any discrepancies between the actual and the optimized performance should be interpreted as an indication that a facility has room for improvement.

Participants:

Vali Sorell
Rich Donaldson



Two Case Studies Using a Predictive Modeling Tool for the Development of an Efficient Data Center Design

Vali Sorell, Syska Hennessy

Rich Donaldson, Syska Hennessy

Dimensions of Security in the Data Center

Participants:

Bob Landstrom




Dimensions of Security in the Data Center

Bob Landstrom, MphasiS

15:10 - 15:50

How to Conduct Meaningful Benchmark Surveys for Data Center Operations

 

This presentation illustrates the importance of benchmarking in the development of an organization’s critical strategies and resource justifications. As data center project expenditures, process changes, and resource investments continue to grow in cost, senior executives increasingly ask “what others are doing” before they sign off on new investments.

 

Best practices for gaining the commitment of relevant industry peers for your survey, ensuring the data you collect will provide value, and generating a report that will deliver results will be detailed during this session. Samples from both informal and formal benchmark studies will be included. Attendees learn an approach which may be employed to determine where your organization stands in comparison to industry counterparts. This may then be used effectively to justify investments in needed processes, people, and products. 

Participants:

David Boston




How to Conduct Meaningful Benchmark Surveys for Data Center Operations

David Boston, David Boston Consulting

Moving Beyond Data Center Disaster Recovery: What are the New Paradigms?

Participants:

John Copenhaver




Moving Beyond Data Center Disaster Recovery: What are the New Paradigms?

John Copenhaver, Contingency Management Group

15:50 - 16:10 AFTERNOON COFFEE BREAK
16:10 - 16:50

72 Best Practices for Data Center Design

Participants:

Bob Deveau




72 Best Practices for Data Center Design

Bob Deveau, Lend Lease

Participants:






16:50 - 17:30

7x24 Panel: Changes and Challenges in the Converged Data Center and IT Operating Environment

 

This panel will feature a comprehensive analysis by existing data center operators including representatives from UPS, Cox Communications, HP and Travelers Insurance. The data center operators currently overseeing existing facilities will discuss what they would do differently if building today.  It should be noted that the United Parcel Service facility was the first Tier IV data center built and set the standard for Enterprise facilities for many years. They will review the modifications that occurred to their data centers over their lifespan, such as addition of aisle containment systems and replacement of ups systems. The implications of operational requirements such as increased supply air temperatures and higher delta T's will also be examined. At the conclusion, the panelists will dedicate the last portion of the panel to focusing on energy efficiency, the trends that are occurring in the industry and how they apply to existing users.

Participants:

Sam Westbrook
Joe Parrino
Michael Touchstone, CDCP
Joe Stiz
Frank Lyles
Christopher Walsh

7x24 Panel: Changes and Challenges in the Converged Data Center and IT Operating Environment

Sam Westbrook, Holder Construction

Joe Parrino, United Parcel Service

Michael Touchstone, CDCP, Cox Communications, Inc.

Joe Stiz, Hewlett-Packard

Frank Lyles, T5 Data Centers

Christopher Walsh, The Syska Hennessy Group

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