Applications, hardware and physical infrastructure are following this rule: from servers that power down, to distributed applications, even to variable frequency drive fans. How will this affect how we plan for and build data center, taking into account all the component parts and their configuration?
DatacenterDynamics Atlanta 2011 gets to grips with design as it surges forward to catch up with 21st century demands and assesses the challenges and limitations of existing infrastructure.

• Designing for Demand – Exploring new ways to assess the needs of mission critical facilities in order to implement new scalable technologies and tactics in capacity planning.
• Outsourcing Services – Assessing offerings and finding the perfect synergy between in-house IT and outsourcing services to provide a comprehensive IT strategy.  
• Exchanges – Looking ahead and examining leading edge exchange solutions that provide the lowest latency in recent years.
• DCIM – New perspectives on how to manage your data center, from what’s inside the building to what’s inside the server.
• Technologies and Practices that Save Money – How to react to a company’s bottom line by implementing new cooling technologies, consolidating facilities and securing applications in the cloud.

Prevailing market conditions, technology and business drivers differ from city to country to region.  By engaging in rigorous market research and ongoing discussion with local markets we focus conference content on global topics that warrant most discussion and how they can be best framed in the local context.  In doing so, we have developed a methodology that we use across all DatacenterDynamics event locations that we call "Global Knowledge, Local Insight."
Each of our conference programs draws on an ever-growing pool of international industry experts, and is balanced with case-study material from local thought leaders. Our panels are renowned for their fusion of perspectives. In result, attendees are able to network not only with their local peers and colleagues, but meet and interact with the international community.

DatacenterDynamics Atlanta is specifically designed to fill the knowledge and networking needs for both those responsible for the design, build an operation of IT facilities as well as key IT decision makers responsible for strategic decisions regarding capacity planning and technology investment.

• Chief Information and Technology Officers
• Datacenter Facilities Managers and EngineersInformation Technology and Infrastructure Managers
• Network, Cabling and Communication Engineers and Integrators
• Architects, Design Build Consultants, and MEP Professionals
• Datacenter, Commercial Office Space and Operations Staff
• NOC, SOC and DOC Staff and Managers
• Server, Storage and Application Administrators
• C-level executives (Chief Executive Officer / Chief Information Officer / Chief Operating Officer / Chief Financial Officer / Chief Technology Officer)
• Data Centre Managers and Directors
• Data Centre Project Managers
• IT DirectorsIT Project Managers
• Infrastructure Directors
• IT Consultants
• Data Centre Consultants
• Business Analysts
• Finance Directors & Managers